Clothes that speak fluent Mario
Super Mario doesn’t need a big portrait of Mario to be recognisable. A 1-Up Mushroom, a Question Block, a star or a couple of familiar game colours can do the job on their own. That makes the universe a natural fit for clothing: designs can be bold character graphics or little game references that only reveal themselves when you take a closer look.
Mario and Luigi are just the beginning
Yoshi, Bowser and the other characters bring more personalities to the wardrobe than the classic red Mario logo. Some designs are energetic and packed with characters; others build on a single symbol or a smaller scene. A Bowser sweatshirt has a different kind of weight from a light Yoshi T-shirt, even though both are unmistakably part of the Mushroom Kingdom.
From morning to bedtime
T-shirts and sweatshirts cover much of everyday wear, while pyjamas and underwear bring the universe to more practical pieces. Caps and swimwear add even more variety. Super Mario designs appear in both children’s clothing and selected adult clothing.
The clothes suit different situations, and Mario’s visual language works just as well on a big front print as on smaller symbols, patterns and game references.
The Mushroom Kingdom doesn’t stop at the wardrobe door
The characters and symbols continue in Super Mario, where clothing sits alongside plush toys, posters, mugs and other products. Super Mario toys bring the characters into the physical world, while Super Mario lamps make blocks, characters and game icons part of the room.