Super Mario Plushie Luigis Mansion 30 cm
Super Mario comes to life
Super Mario is full of characters and objects that are easy to recognise without a screen around them. Mario, Luigi, Yoshi and Bowser have distinctive shapes and colours, while mushrooms, blocks and other game references make great starting points for toys.
That makes Super Mario toys more than products with a logo on them. The character or game object often becomes the shape of the product itself.
Mario, Yoshi and Bowser in plush form
The Mushroom Kingdom has a cast of characters that make great plush toys, from Mario and Yoshi to Bowser, Toad and other familiar faces. In plush toys, they sit alongside Pokémon, Minecraft and other universes.
Super Mario plush toys are different from posters and clothes because the character becomes a physical object you can move around and make room for, without a frame or screen.
Puzzles, games and other toys
Puzzles make Super Mario both the picture and the activity. Board games and smaller toys do something different, bringing characters, shapes and game references into the play itself. Along with the plush toys, they offer more ways to enjoy the Mushroom Kingdom away from the screen.
Board games and card games bring different universes around the table, while Super Mario toys keep the Mushroom Kingdom as their defining theme.
More from the Mushroom Kingdom
Super Mario carries the universe on through clothes, lamps, posters and kitchen products. Toys stand apart because the characters become something you can hold, build, piece together or play with, not just a design to show off.