Kids' clothing

Everyday clothes with more personality

T-shirts and sweatshirts are wardrobe staples for kids because they get worn in so many different ways throughout the year. With game characters, superheroes and familiar faces, they’re also an easy way for kids to show what they’re into. Minecraft can go big and colourful, Pokémon can focus on one character or several, and Super Mario has a visual language all its own.

T-shirts for kids work well on their own when it’s warm, and under a sweatshirt or jacket for the rest of the year. Sweatshirts for kids serve a different purpose, offering more warmth and a bigger canvas for designs. They’re closely related product groups, but each has its own place in the wardrobe.

Pyjamas and underwear do a different job

Some kids’ clothes are made first and foremost for daytime. Others belong at bedtime or under the rest of an outfit. Pyjamas for kids let favourite characters tag along right through to the evening, and the designs can be more playful than those on everyday clothes.

Underwear and socks for kids bring the same kinds of worlds into a less visible part of the wardrobe. That’s a useful distinction when the goal isn’t necessarily a big design across the chest, but clothes kids wear often.

The season changes which clothes catch your eye

Swimwear, shorts and caps naturally belong to warmer days, while sweatshirts and beanies matter more when the temperature drops. That makes kids’ clothing more seasonal than just t-shirts. The clothes can be worn throughout the year without the worlds having to change roles.

Headwear is also an easy way to wear a design without building the whole outfit around it. Caps and beanies can feature logos, characters or other signatures from a world, and they work with all kinds of clothes. Trousers, shorts and dresses broaden the wardrobe further when you need more than tops.

Across all these types of clothes, it’s the combination of need and design that makes the wardrobe interesting: swimwear for summer, pyjamas for the evening, a sweatshirt for cooler days or a cap as the finishing touch, all with worlds that make each item more personal.

Minecraft takes up plenty of space, but the wardrobe doesn’t stop there

Minecraft is one of the worlds with the broadest range of kids’ clothing. Creepers, the blocky world and other familiar elements appear on plenty of items, and Minecraft clothing covers a wide range of pieces.

Pokémon and Super Mario bring two other kinds of gaming aesthetic. Pokémon clothing features characters and symbols from a world driven by its cast, while Super Mario clothing draws much of its identity from Mario, Luigi and the games’ iconic visual style.

Beyond gaming, Paw Patrol, Spider-Man, Ninjago, Frozen, Harry Potter, Lilo & Stitch and plenty of other worlds bring completely different designs. A kid’s wardrobe can hold everything from superheroes and magic to animation and games, without the clothes all looking alike.

From single items to a wardrobe full of favourites

Kids’ clothes don’t have to revolve around one world. A Minecraft sweatshirt, Pokémon t-shirt and Spider-Man pyjama set can each serve a completely different purpose. The range makes it easy to vary the designs by item and occasion instead of repeating the same one across the whole wardrobe.

In clothing, you’ll also find items for other audiences. This collection is all about kids’ wardrobes, from everyday clothes and pyjamas to seasonal pieces and accessories featuring familiar worlds.