Soft characters in graphic form
Squishmallow is known for its round characters, simple faces and soft visual style. When that look moves onto clothes and accessories, the characters and colours do the work of making it recognisable.
The nightdress and sweater make the designs part of an outfit, while the hat and mittens bring the same style to a smaller winter set. The backpack gives the characters a practical surface that can come along to school or on days off. The different formats give the colours and faces different amounts of space, while keeping that round, friendly look.
There are plenty of ways to wear the Squishmallow aesthetic without the product having to be a plush toy. Every Squishmallow has a name of its own, from Cam the Cat to Wendy the Frog. Find more cute characters and Japanese-inspired styles under kawaii.