Pusheen, Hello Kitty and company
Pusheen pops up on everything from stationery and mugs to pyjamas, jewellery and bags. Foodie Collection, Rose Collection and gaming references show more sides of the grey cat. Hello Kitty appears on lamps and other cute everyday items, while Squishmallow and Gudetama take the style in new directions.
Kawaii is less about one character and more about playful shapes, cute faces and colours that make everyday items a little less anonymous.
From pencil case to pyjamas
Stationery is a key part of the kawaii range, with pens, notebooks, pencil cases and little desk accessories. Pyjamas, mugs, jewellery, bags, T-shirts and backpacks let the same cute style come along when you leave your room.
If you want to go straight to the grey cat, you’ll find Pusheen. Hello Kitty has her own page under Hello Kitty.
Cute doesn’t have to mean small
A mug or pin is a small detail. A backpack, lamp or desk mat takes up more space and can set the tone for a room or workspace. Start with the character, or with the product you actually need.
Desk, wardrobe or room?
For your desk, there are notebooks, pens, mouse mats and desk mats. Pyjamas, T-shirts, bags and jewellery bring the style to your wardrobe. Lamps, pictures and larger accessories can give your room a kawaii feel.
Pusheen Rose Collection leans into flowers and softer colours, while Foodie Collection plays with food references. The gaming products put the same cat in a completely different setting. You can pick a direction without leaving the kawaii style behind.
Squishmallow, Rilakkuma and Gudetama mix things up with different characters and shapes, so you can bring several Japanese-inspired, cute universes together in one place.