The character as a physical object
Collectible figures let character design stand on its own. Darth Vader doesn’t need a movie scene around him, Naruto doesn’t need a whole anime frame, and Stitch doesn’t need a poster backdrop. The shape, pose and instantly recognizable details are enough for the figure to work as an object in its own right on a shelf or desk.
From Star Wars and Naruto to One Piece, Stitch and Minecraft, very different characters share the same shelf. Some looks are dark and detailed, others colorful or funny.
Cable Guys combine figure and function
Cable Guys combine a collectible figure with a practical purpose. The figures are made to hold a mobile phone or gaming controller, while also working as display figures when they’re not holding anything. That gives them a different role from a traditional collectible figure.
The format works especially well for characters with distinctive silhouettes, from Star Wars and Naruto to Minecraft, Fortnite and Lilo & Stitch. The function stays the same, but the character completely changes the look.
Movies, anime and gaming share a shelf
On a collectibles shelf, Star Wars can sit next to Naruto, One Piece, Pokémon or Turtles without the styles needing to match. It’s the character, not the medium they come from, that takes center stage.
For more anime figures and products, anime offers a wider world around Naruto, One Piece and others. Gaming does the same for video game characters.
Figures and plushies make for different displays
A figure is primarily made to be displayed, showing off a character’s shape and details. Plushies and soft toys interpret the same kinds of characters in a softer format. They’re two different ways to give a favorite character a place in your room.
Under toys and collectibles, you’ll also find puzzles, games and trading cards for when the activity or the collection matters more than a single figure.